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Z-103.5 is a hot adult contemporary station, meaning we play music that’s targeted towards listeners between the ages of 18 to 49.

It’s a hip format… but not too edgy. It’s also a station that kids and their parents can both listen to… without arguing!

Core artists include Gwen Stefani, Justin Timberlake, Fergie, Nickelback, Kelly Clarkson, Matchbox 20, Mariah Carey, Hinder and more! Z-103.5 features the nation’s best programming, including “Bob & Sheri” in the mornings and the Top 40 Countdown with Ryan Seacrest. Z-103.5 is Southwest Virginia’s home for Hokie Sports. We carry all Virginia Tech football and basketball games, plus “The Hokie Hotline” fan call-in show.

Z-103.5 is Southwest Virginia’s home for the Bob & Sheri Morning Show!

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Since 1992, Bob Lacey & Sheri Lynch have been waking up their home market, Charlotte, in an exciting and entertaining style. Their topical, conversational presentation has brought them to the very top of the market -- in fact "Bob & Sheri" has been a Top 3 performer with Women 25-54 for 55 of the last 59 books*.

Unlike typical morning shows, which have a dominant male host, with side-kicks and produced bits, Bob Lacey & Sheri Lynch are equal partners. It's like going to a party with your close friends and discussing a range of topics including relationships, children, sex, and pop culture and show business.

While definitely adult, the humor and content is cutting edge, but not as blue as the morning shows often heard on rock stations. It's sometimes risqué, occasionally controversial, but always funny and always a hit with adult female listeners. "Bob & Sheri" takes control of the morning drive numbers because, for the first time, a female talent is showcased as more than just a submissive giggle-chick side-kick.

Your Business can take advantage of the popularity of the Bob & Sheri Morning Show by becoming a sponsor. You can sponsor an hour of the Bob & Sheri Show, which will allow your name to be heard at least 5 times during your sponsored hour. And you can even have Bob & Sheri voice your commercial themselves (for a small fee).

You can also be a part of the Bob & Sheri Morning Show by airing your commercials during the 6 to 10am slot each weekday. Ask your account executive how to best showcase your business to capture the Bob & Sheri audience… YOUR POTENTIAL CUSTOMERS!